About

Recent Title

Lead UX Designer

Years of Experience

4 Years

Area of Focus

B2B SaaS Enterprise

Education

B.S. in Human Centered Design & Engineering (HCI)

Location

Cambridge, MA

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Jae Choi is a UX designer based in the United States, with four years of experience designing B2B SaaS products in the life sciences and sales industries. Throughout his career, he has led end-to-end design processes from user research to final implementation. As a collaborator, he effectively manages communication with stakeholders, engineers, and product managers throughout the design process to ensure a smooth and successful delivery.

Previously, he was the founding product designer at a Series A biotech startup in Cambridge, MA. There he established the company’s first design system, scaled the product to meet enterprise needs, and empowered scientist users to work with clarity, control, and efficiency. Without dedicated PMs and visual designers, Jae wore multiple hats to fulfill various needs of the company such as shaping a product roadmap and creating marketing collaterals.

Jae studied his Bachelor of Science in Human Centered Design and Engineering at the University of Washington.

Design Process

I . Discover — Identify and priortize problems through stakeholder and user interviews.

II . Define — Align with engineers and PMs to set design and engineering direction.

III . Design — Create prototypes that balance user needs with business goals by incorporating feedback from the real users and stakeholders.

IV . Validate — Test solutions with the users and gather feedback.

V . Refine — Iterate with the team to deliver a polished, effective product.

Testimonial

Chelsea Reyes

Director of Product Design @ Highspot

"Jae is a driven designer with a humble personality, always striving to deliver high-quality work through collaborative teamwork."

Catherine Khesin

Product Manager @ Highspot

"I consistently found myself impressed by Jae's insatiable appetite for knowledge in design processes and UX psychology, which he seamlessly integrated into his work to support and justify his design decisions."

Elias Cole

Software Engineer @ Highspot

"Jae was an absolute pleasure to work with! His design skills are top notch, and he has an intuitive understanding of how to incorporate all viewpoints into his work."